How to Use the Power of Email to Enhance Your Customer Journey
…% of abandoned carts, which translates into significant revenue for companies. In addition to providing a reminder that a transaction wasn’t completed, an abandoned-cart email could include an incentive to complete the purchase, such as a discount or free shipping. Email newsletters — Email newsletters are a valuable tool for educating both prospects and customers about your company, products, and services. In addition to nurturing…
Using Predictive Analytics in Email Marketing
…amount of time has elapsed since they last made a purchase. Predictive analytics can help you create more personalized win-back emails, as well as determine the best interval of time to send them and the most cost-effective discount level needed to motivate a customer to make another purchase from your company. Using technologies that have a basis in data-driven science, such as predictive marketing, is a key way for marketers to gain more…
Win-Back Email Campaigns — How to Successfully Regain Lost Customers and Boost Revenue
…rt on the ROI generated from marketing to existing online customers: In the United States, 40% of revenue came from returning customers (who have made 1 previous purchase) or repeat customers (who have made multiple previous purchases); yet these customers represented only 8% of all website visitors. U.S. marketers must bring in 5 shoppers (who have made no previous purchases) to equal the revenue generated by 1 repeat customer. Conversion rates…
4 Critical Steps to Make Sense of Your Drip Campaign Data
…ip campaign is to encourage your prospects to learn more about you and, ultimately, give you a call or perhaps purchase your product or service online. In this example, let’s assume that our goal is for the prospect to purchase a product online. It’s important to realize that the purchase is the result of numerous events and decisions by the prospect. The extent that you can affect those events and decisions will determine how much…
The Best Investment during an Economic Downturn
…U.S. online consumers have provided at least one company with permission to communicate with them through email. (2008 Channel Preference Survey, Exact Target, 2008) Eighty-three percent (83%) of survey consumers have made a purchase online, with online shopping widely adopted across all age groups (2008 Channel Preference Survey, Exact Target, 2008) Sixty-five percent (65%) of those surveyed (>1,500 people who own a cell phone) have made a…
Amazon Email Review: Is this Cyber Monday series the real deal?
…, with the first email arriving in her inbox at 7:17 a.m. and the second one at 7:38 p.m. The subject line of the first email — “Cyber Monday | Take 30% Off Clothing, Shoes & More” — is strong. It touts a 30% discount offer on clothing and luggage and provides a “carrot” to drive opens with “& More.” Is the 30% discount also applicable to other products, such as toys, electronics, and computers?…