Frox Email: Is It Styling or a Fashion Faux Pas?
…and, thus, high credibility with their regular customers. But if this email was sent to someone who had visited the boutique only once, the recipient might not recognize the store name right away. Having a photograph of the store, or even the store addresses positioned higher in the email, might help people remember their visit to Frox. And again, featuring the $15 gift certificate incentive in the subject line also would help motivate people…
How to Optimize Your Welcome Emails for a Big Boost in Revenue
…t was the right choice for them. We also used the series to show consumers how easy the product was to customize and scale as their lifestyles changed. At the end of the series, we offered users a discount toward their first online purchase. Upon implementing the new welcome series: Unique open rates for each of the three emails were 61.9%, 40.5%, and 35.7%, respectively. Click-to-open rates for the three emails were 33.2%, 15.9%, and 22.9%,…
FulcrumTech, LLC Wins Award for Customized Learning Management System
…internet marketing, FulcrumTech was hired by F.A. Davis to help conceptualize and build out a Web-based business devoted to the needs of physical therapy professionals. FulcrumTech managed the development of DavisPTnetwork (www.davisptnetwork.com), an online social networking and career information resource for physical therapists (PTs) and physical therapist assistants (PTAs). Launched in February 2009, the site’s membership currently…
5 Elements of a Successful Product Review Email Campaign
…to write a review or a testimonial for a brand, 39% of the respondents said monetary or material incentives would increase the chance that they’d refer a brand.Free shipping, a percentage off the customer’s next online purchase, and the chance to win a gift are a few examples of ways to encourage customers to submit a review. Keep the review short and simple. Your customers likely are busy people, so ensure that your review process…
Pet Supplies "Plus" Email: Is It the Cat's Meow or Does It Go to the Dogs?
…. This landing page tells you that the online ordering feature has been replaced by being able to view a sales flyer from your local store. Then, the message continues to explain that prices posted in the flyer may vary from store to store and that the sale prices won’t be honored at other stores. Plus, it states that sales prices are good only while supplies last. To get the flyer, recipients must take yet another step by inputting their…
10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails
…es, shopping-cart abandonment results in a huge amount of lost revenue for online retailers. The good news is that at least 75% of cart abandoners actually plan on returning to their cart – to either review or complete their purchases. In many cases, abandoners are using shopping carts similar to a “wish list” as they consider making a purchase. That’s where shopping-cart recovery emails come in. Numerous studies have shown that giving prospects…