8 Ways to Get the Most Out of Your 2017 Holiday Email Campaigns
…and click rates, increase by sending during these typically low-volume times. Leverage product reviews in your holiday emails to help drive sales. Many online shoppers turn to customer reviews of products before they make a purchase online. So, encourage product feedback from satisfied customers in your email-marketing and social media channels. And then use those positive customer reviews in holiday email campaigns to help convince prospects…
18 Ways to Build a Bigger, Better List
…ite. Tip #8: Team up with other online publishers by advertising their e-publications in yours and vice versa. Tip #9: Consider pay-per-click or banner ads to drive people to your subscribe page. Grow Your List with Everyday Online Activities Growing your list should be an ongoing part of your day-to-day online communications. You may be surprised at how many people you can add to your list regularly this way. Some everyday online activities…
Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement
…but within one week of signing up Only 7% of the respondents didn’t send a welcome email The most common methods for getting prospects to join an email list included: offering news/content (55%), promotions (49%), and discount on a purchase (23%) 52% of respondents said that less than 20% of new subscribers engaged with the first welcome email message Deliverability is a deal breaker, according to 47% of respondents, who said that landing…
Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign
…eview with Images Drugstore.com Email Grade: A Subject Line 5 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 4 Offer 5 Credibility 5 Sense of Urgency 5 January 18, 2013 — Company Overview Drugstore.com (http://www.drugstore.com/) is an online retailer of name-brand and private-label health and beauty products, personal-care items, over-the-counter pharmaceuticals, and household goods. As the result of a partnership with GNC…
10 Email Tips for a Very Merry (and Profitable) Holiday Season
…st related products as additions to the gifts that customers already have purchased. Create a reengagement campaign during the holidays. This is a great way to reignite interest in your brand with customers who haven’t purchased from you in a while. Send a special “missed you” message along with a holiday discount to motivate them to buy again from your company. Use abandoned search emails to get your holiday marketing message…
Holiday Email Teasers—3 Tips for Driving Holiday E-Commerce Sales
…rate of 21.6%. This year, Cyber Monday also hit a new record high: $3.45 billion was spent online, which was 12.1% more than in 2015. Cyber Monday mobile sales totaled $1.07 billion, a 34% increase over last year. As far as online Cyber Week incentives, the discount rate went up only slightly over last year, reaching an average of 25% off and 83% of orders shipped for free. As inbox clutter continues to grow thanks to more and more happy…