Top 10 Trends That Will Power Email Marketing in 2018
…sales and revenue. Use predictive analytics to keep customers engaged—and to reengage customers who haven’t purchased from you in a while—by creating emails that are sent at the right intervals and with just the right discount incentive to motivate a purchase. Resources: Part 1—What Is Predictive Marketing and How Does It Fit Into the Email-Marketing World? Using Predictive Analytics in Email Marketing 3 Predictive Models Email Marketers…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…es of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net. Copyright © 2017 FulcrumTech, LLC Email Marketing Results You Can Measure All rights reserved. Contact: Mitchell…
Don't Make This Huge Mistake with Your Next Email Campaign
…spects to their company’s home page. This is one of the biggest mistakes you can make! Here are 4 major reasons why: There’s a lack of congruence between your marketing message and the home page. When it comes to online marketing, a well-constructed promotional email or online ad should include: A single purpose A strong offer A clear sense of urgency Yet if a prospect clicks through from your email or online ad to a company’s…
E-commerce Email Marketing — 8 Campaigns You Should Be Doing
…Create effective product review email campaigns. Here are a few tips to help maximize your response: Personalize the emails, including the product purchased Give your customers an incentive to complete the review, such as a discount off the next online order Be sure your call to action stands out; is located above the fold; and has strong, clear copy (e.g., Review Now). Post-Purchase Campaigns – Use these emails to turn one-time buyers into…
Spirit Halloween Email: Is It a Trick or a Treat?
…romotional email: Spirit Halloween realized that some of their customers had a problem taking advantage of the company’s Wicked Wednesday offer and not only apologized for the mistake, but also made good with a special discount offer just 2 days later. There’s also a definite sense of urgency created, as the discount is good for only 1 hour on the day the email was delivered. Giving 1 hour to respond creates urgency; however, it may…
7 Best Practices for Email Retargeting Campaign Success
…ctive retargeting campaigns can be: The click-through rates for retargeted marketing ads (0.7%) is 10 times that of typical display ads (0.07%). Website visitors are 70% more likely to convert on website when retargeted with online ads. An estimated 72% of online shoppers abandon their carts before completing a purchase, and, typically, only 8% will return and make a purchase. Thanks to retargeting, the percentage of cart abandoners who return…