Email Marketing Automation – How to Take Your ROI to the Next Level
…tips to help you optimize the conversion rate of your shopping-cart recovery emails. Plus, check out the following example of a cart-abandonment email series that was recently featured in our Get the Click email review. Post-Purchase Transactional Email Post-purchase transactional emails are messages that are sent in response to a customer’s actions, such as shipping and delivery confirmations, receipts, and password resets. These emails…
The Hottest Technologies and Solutions from IRCE 2016
…s new Product Recommendations feature, businesses can now send emails personalized with items that target the right customers with the right products. According to MailChimp’s blog, this tool was created for e-commerce stores that have had a minimum of 50 different customers in the past year, more than 10 available products, and more than 500 orders in the past year. When an e-commerce business connects to MailChimp, the purchase history…
GreaterGood Email Review: How Does This Oops Email Score?
…ent in the Preview Pane and Eye Path The preview pane without images does a good job of conveying all of the important information in the email message by using alternative text for the images, including the $5-off offer and discount code. In addition, the detailed product descriptions (e.g., “Fuzzy Friends Slipper Socks”) help motivate recipients to download the images. However, the same preview pane is repeated 3 times. The eye…
Oshkosh B’gosh Email Review: Does It Make You Leap for Joy and Convert?
…sh sells a variety of clothes for infants, babies, toddlers, kids (sizes 4 to 7), and youth (sizes 5 to 12). The OshKosh B’gosh brand is sold in department stores, national chains, specialty retailers, company-operated stores, and online. Subject Line Stands Out in the Inbox but Could Be More Specific This Leap Day email was sent on February 29 to a customer who had signed up to receive promotions from the company. The subject line —…
FulcrumTech Wins Marketer Quarterly Email Marketing Award 2015
…increased by 17% — a statistically significant result. Associated weekly revenue also increased by an average of 63.6%. Clicks from this welcome email series generated significantly more traffic to Piper’s website and online store, Lapides adds, which ultimately drove a 64% increase in return on investment (ROI). Lapides points out, “This welcome campaign for Piper is a great example of the kinds of results a successful campaign can…
Life is Good Email Review: Does This Welcome Email Give You Good Vibes?
…off offer. Not only does the free-shipping banner stand out more than the primary offer, but it also muddies the overall email message. The email copy states, “To kick off our new friendship, you get 15% off your first purchase and free shipping.” (So, apparently, no matter how much a new customer spends, any first purchase qualifies for free shipping.) It appears that the banner may be part of an email template that was adapted for…