Sometimes You Have to Completely Change the Game
I always preach testing.
Test your subject lines, test your color usage, test your titles, test EVERYTHING. But sometimes it’s necessary to just start with a clean slate and try some radically different and new ideas. Just blow away your old website and your little font size changes tests, and design a brand new one! Blow away your old templates and create a new one!
CAN-SPAM ACT Updates for 2008
The CAN-SPAM Act of 2003 (a Federal law) establishes the requirements (and penalties) for those who send commercial email. You can access an overview at the Federal Trade Commission Web site. An important update was just released, which is to go into effect on July 7, 2008. A great summary of the new interpretations can be found at Pepper Hamilton’s Web site. The key updates include clarifcations of the following…
7 Great Ideas for Generating Revenue from Your Content and Knowledge
I attended the Specialized Information Publishers Association (SIPA) meeting this week. This group included publishers from around the world. Most publish some sort of electronic or print newsletters. One of the biggest issues on these publishers’ minds was how to get the business model right. How do we make money in this environment where so much is free? Here are 7 great ideas I heard…
Active versus Inactive Users: Who's On Your Email List?
A new client recently came to me concerned about the open rates for his email campaigns, which were running about 11%. When I asked whether he was aware of the proportion of active versus inactive users on his email list, he had no idea. So we determined the number of inactive users (people who hadn’t opened his company’s emails for 6 months or more), took a look at the open rates without the inactive users and found that that the rates were actually about 37%. My advice: It was time to try to re-engage his audience and/or weed out the inactive users from the list.
Welcome to My New Blog
Over the past few years, FulcrumTech has grown and evolved to offer an ever-expanding number of services. As you take a look around our site, you’ll also see we’ve added many more resources to help you reach and exceed your online marketing goals.
9 Ways to Make the Most of Your Welcome Emails
Did you know that Welcome Messages have the highest open rates of all promotional emails sent? That’s why Welcome Messages provide a great opportunity to establish a strong online relationship with your subscribers from the start, as well as communicate your marketing message to a highly-engaged audience. In this issue, we provide several important tips to help you create effective Welcome Emails.