Recently, a client asked me how to increase the click-through rates on a newsletter his company manages. There typically isn’t a quick, simple answer to this question, but it’s certainly possible to identify a few priorities for improving click-through rates in email newsletters.
A prospect has opened your email and clicked through to your promotion. That means you have successfully created an effective subject line and email. But don’t celebrate quite yet. Now comes perhaps the most challenging step in the process – getting prospects to follow through by taking the action you want, whether it’s to sign up, opt in or make a purchase. In this month’s feature – the final article in a 3-part FulcrumTech series on optimizing the response to your email campaign – we take a look at promotional landing pages and provide important ways to help you maximize conversion rates.
So you piqued prospects’ interest and got them to open your promotional email. The next crucial step: Motivate them to click-through to your promotion. In this month’s feature – Part 2 in a 3-part FulcrumTech series on optimizing the response to your email campaign – we take a close look at the email itself and offer several ways to help make your click-through rates soar.
Short headlines, text (not HTML) emails, clear messaging, and different perspectives. That’s what the two major campaigns are doing…
Open Me! That’s what your subject line has to succinctly convey to your audience. Unfortunately, there’s no secret formula to creating a subject line that universally engages and drives action. Essentially you need to quickly and clearly state what your recipients can expect in the email message and say it in a way that grabs their attention. The following are some important strategies that we at FulcrumTech always review before writing subject lines.
It’s been a crazy busy summer, and now everyone is staring down at the final quarter of 2008. So, the questions are coming into FulcrumTech about how to get prospects down the sales funnel with email newsletters, promotional email, and other forms of email marketing. MarketingSherpa has a great chart that mirrors what we typically describe, and it provides a number of great metrics to measure at every stage.