Resources: Email campaign strategy

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5 Strategies for Optimizing Email Frequency

You’ve gotten a customer or prospect to opt in to your email subscriber list. Score! But the next big challenge marketers face is determining how frequently email should be sent. (We all need to be careful about over-mailing our subscribers.) And this issue typically leads to questions relating to the best day of the week to send emails. So don’t miss these 5 key FulcrumTech strategies for optimizing email frequency.

7 Ways to Make the Most of the "Click-Through Moment"

Although there are many elements that go into a successful email marketing campaign, there’s one critical moment during the conversion when your prospect is going from your promotional email (or online ad) to the landing page. Let’s focus on that split second – what I refer to as the "Click-Through Moment" – and specific ways you can drive great conversion rates and maximize your return-on-investment.

5 Strategies for Creating Landing Pages That Convert

A prospect has opened your email and clicked through to your promotion. That means you have successfully created an effective subject line and email. But don’t celebrate quite yet. Now comes perhaps the most challenging step in the process – getting prospects to follow through by taking the action you want, whether it’s to sign up, opt in or make a purchase. In this month’s feature – the final article in a 3-part FulcrumTech series on optimizing the response to your email campaign – we take a look at promotional landing pages and provide important ways to help you maximize conversion rates.

18 Tips for Maximizing Your Click-Through Rates

So you piqued prospects’ interest and got them to open your promotional email. The next crucial step: Motivate them to click-through to your promotion. In this month’s feature – Part 2 in a 3-part FulcrumTech series on optimizing the response to your email campaign – we take a close look at the email itself and offer several ways to help make your click-through rates soar.

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