Resources: Email campaign strategy

Start your project with FulcrumTech ›

How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

Email Marketing Overview: What You Need to Know

There have been many books and papers written about how to build or improve an email-marketing program. Making sense of it all, however, can be difficult. I’ve written this article to help novices gain the big picture of email marketing, while giving experienced email marketers a model for organizing their strategies for evaluating and improving existing programs.

Make Your Email Newsletter Work for You

Once you’ve created an email newsletter, you may have realized that — no matter how often it’s sent out — it doesn’t automatically generate leads and sales. Unfortunately, few things in life succeed on autopilot. Rather, you have to continually work at them. It’s the same with an email newsletter. So, to be sure that your email newsletter generates the results you want, regularly review your newsletter program by answering the following questions…

Don't Email Like a Clown

I was recently reading one of Seth Godin’s books, where he republished one of his blogs – “Send in the Clowns.” Having lived in the big companies, consulted for the large and small…well, let’s just say that I could see that this blog provides some great reminders for those trying to get their businesses to the next level. I’ve translated his broader lessons into those relevant to email marketing, in particular…

Sign Up for NewsLever

Our free, monthly email newsletter

NewsLever is our free, monthly e-newsletter for B2B and B2C professionals who want to develop and implement powerful email-marketing campaigns that build relationships with prospects and customers.

  • This field is for validation purposes and should be left unchanged.

Privacy Policy|Learn More|Current Issue