Top 10 Trends That Will Power Email Marketing in 2018
Top 10 Trends That Will Power Email Marketing in 2018 It’s that time of year—when articles and commentary on email-marketing industry trends abound. Which trends will have the biggest impact on your email campaign performance and return on investment (ROI)? Here’s our take on the top trends, plus some useful tips and resources for how…
Email-Marketing Optimization—When, Where, and How People Engage With Email
When, where, and how do people typically engage with email? Check out these 2017 survey results for insight, as well as some tips for how to optimize your email campaign performance and deliverability.
Personalize Your Email Subject Lines to Get More Opens and Clicks
What can you do to get more opens and clicks for your email campaigns? There’s new evidence that shows personalizing subject lines can have a huge positive impact on email performance. Plus, see how subject-line length also plays an important role in influencing email open rates.
Email Quality Assurance—Does Your QA Process Empower Email-Marketing Success?
Nobody’s perfect. But when it comes to email marketing, having an effective quality assurance (QA) process in place is one of the most important ways to help ensure the production of flawless email campaigns. Check out these email QA insights and tips to help you avoid making mistakes and having to send the dreaded apology or “oops” email.
Top Email Marketing Best Practices for 2018
How can you sign up more subscribers, boost engagement, optimize deliverability, and increase the opens, clicks, and conversions for your email campaigns? Here’s our list of the top best practices for email marketing in 2018.
Data-Driven Email Marketing—Key Metrics You Should Be Tracking
Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI.