Resources: Get the Click

This welcome email was sent to a new PBS subscriber who had signed up when she watched a Downton Abbey video at the PBS website. The subject line – “Welcome to the PBS community” – provides a greeting that says it all simply and in a refined tone that one would expect from the PBS brand.

These two emails were sent to a customer who had previously made an online purchase from Victoria’s Secret but hadn’t shopped at the website recently. The first subject line effectively communicates to the recipient right away why the email was sent: “We miss you. Come back and get free shipping on your next order.” Sent 2 days later, the second email’s subject line adds a sense of urgency for the free shipping incentive: “Last day! Come back & get free shipping with any order.”

This trigger email was sent as a thank you to someone on the third anniversary of placing her first order with drugstore.com. The subject line does a great job of summing up the contents of the email: “Happy Anniversary: get 15% off ANY order until Thursday.”

Sent on Election Day, this email from UncommonGoods playfully imitates Dr. Seuss’s classic One Fish Two Fish Red Fish Blue Fish. The company uses the headline, “One State, Two State, Red State, Blue State,” to set the tone for a whimsical rhyming tale that highlights seven products from their extensive line of unique gifts.

Does this promotional email from Country Outfitter succeed in making subscribers want to kick up their heels in new cowboy boots? Find out in FulcrumTech’s email review.

This promotional email sent by Spirit Halloween starts off strong with an entertaining, yet clear subject line: “We’re Frightfully Sorry…Here’s 20% Off!” It lets recipients know right away that there’s a substantial discount offered in this email. But there are some issues with the clarity of the email message. See our suggestions for improvement in FulcrumTech’s email review.