Resources: Get the Click

Start your project with FulcrumTech ›

Bed Bath & Beyond Email: Does It Pique Subscribers' Pinterest?

“Follow us on Pinterest!” exclaims the subject line of this promotional email, which was sent to a Bed Bath & Beyond shopper who subscribed to receive the store’s emails. This subject line is highly effective given the current popularity of Pinterest — a social networking website that features “pinboards” where followers can organize and share photographs of their favorite things.

Thompson Toyota Email: Does It Drive You to Be a Facebook Fan?

The primary goal of this email sent by the Doylestown, PA-based car dealership Thompson Toyota is to build the company’s Facebook fan base. Sent to customers, the email starts off with a strong subject line that is likely to drive a high open rate, especially among Facebook users: “Like Us on Facebook for a Chance to Win.” Recipients don’t know what they may win, but given that it’s sent from a car dealership, their curiosity is likely piqued. Could it be a car?

Rue La La Email: A Welcome Combination of Style and Substance

Rue La La is an invitation-only shopping website where members can buy from “private sale boutiques” that are open for a short time and offer top brands in fashion, travel, home, gourmet food, wine, and more. We recently reviewed a welcome email from a similar shopping website – Gilt. Compared to Gilt’s welcome email, this one does a better job of introducing the membership benefits to ultimately drive conversions.

Sign Up for NewsLever

Our free, monthly email newsletter

NewsLever is our free, monthly e-newsletter for B2B and B2C professionals who want to develop and implement powerful email-marketing campaigns that build relationships with prospects and customers.

  • This field is for validation purposes and should be left unchanged.

Privacy Policy|Learn More|Current Issue