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Victoria’s Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?

These two emails were sent to a customer who had previously made an online purchase from Victoria’s Secret but hadn’t shopped at the website recently. The first subject line effectively communicates to the recipient right away why the email was sent: “We miss you. Come back and get free shipping on your next order.” Sent 2 days later, the second email’s subject line adds a sense of urgency for the free shipping incentive: “Last day! Come back & get free shipping with any order.”

UncommonGoods Email: How Does This Uncommonly Good Email Cut Through the Inbox Clutter?

Sent on Election Day, this email from UncommonGoods playfully imitates Dr. Seuss’s classic One Fish Two Fish Red Fish Blue Fish. The company uses the headline, “One State, Two State, Red State, Blue State,” to set the tone for a whimsical rhyming tale that highlights seven products from their extensive line of unique gifts.

Spirit Halloween Email: Is It a Trick or a Treat?

This promotional email sent by Spirit Halloween starts off strong with an entertaining, yet clear subject line: “We’re Frightfully Sorry…Here’s 20% Off!” It lets recipients know right away that there’s a substantial discount offered in this email. But there are some issues with the clarity of the email message. See our suggestions for improvement in FulcrumTech’s email review.

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