Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?
Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future.
Designing Emails for Mobile Devices
As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this was a great session that reviewed the many issues surrounding designing emails for mobile devices. Chris Studabaker of ExactTarget delivered the seminar.
5 Great Email-Marketing Lessons from MarketingSherpa
Getting embroiled in the details of our everyday work is all too easy. When attending a conference, however, we have the opportunity to back away from the details, learn about new industry strategies, and get important reminders about the basics, too. After returning from MarketingSherpa’s Email Summit 2011, I compiled a list of the latest and greatest email-marketing lessons to share with you.
How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask
If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?
Ready or Not, Mobile Marketing Is Here!
There’s no doubt about it – the number of people using mobile devices to access their email and the Web is rapidly exploding. You need only to look around such areas as airport waiting areas, subways and buses, coffee shops and shopping malls, to see it for yourself – people engrossed in silent conversations, their thumbs tapping away on handheld gadgets. Until recently business professionals were the primary group using this technology. However, now more and more consumers are getting in on the act, too, as web-enabled phones and mobile devices like the Blackberry become increasingly affordable.