What Do Gmail Image Display Changes Mean for Email Marketing?
Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.
How to Measure Digital-Marketing ROI for 2014 and Beyond
Which digital-marketing channels provide the best return on investment? Here we discuss how to measure ROI for each of the primary media channels.
Frox Email: Is It Styling or a Fashion Faux Pas?
“We couldn’t do it without you!!!” That was the subject line of this promotional email sent to a Frox customer who had signed up during a store visit to receive emails. Although the subject line expresses a nice sentiment, it provides no incentive for recipients to open the email. In fact, this recipient had deleted the email before even opening it. A friend (and fellow Frox shopper) asked the recipient if she had gotten a $15 Frox gift certificate, which prompted a search of the trash folder to retrieve the email.
How to Choose an Email Service Provider
In this article, we provide an overview of what you need to consider in determining which email service provider (ESP) is right for you.
CityEats Philly Email Newsletter Review: Is It a Tasty Treat?
This email was sent to a Philadelphia resident who signed up for the newsletter at the CityEats Philadelphia website. The subject line — “Where to Find Our Favorite Summer Foods” — is a strong one. The recipient sees in the From line that CityEats Philly is the sender and is likely interested in finding out which restaurants are rated among the seasonal favorites.
Welcome Email Series — How to Leverage New Subscribers’ Interest in Your Brand
With typical open rates of about 50%, welcome emails are among the most opened emails you’ll ever send. New subscribers have expressed an interest in your organization by signing up to receive emails from you. So this is the time to act by sending a series of automated, triggered welcome emails to successfully drive conversions. Here we talk about some of the most important things to consider as you roll out the welcome mat for your new subscribers.