Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign
This trigger email was sent as a thank you to someone on the third anniversary of placing her first order with drugstore.com. The subject line does a great job of summing up the contents of the email: “Happy Anniversary: get 15% off ANY order until Thursday.”
Email-Marketing Strategy Checklist for 2013
As we’re about to begin a new year, it’s a great time to evaluate your email-marketing program and see where improvements can be made. We’ve compiled an email-marketing strategy checklist for 2013 that highlights 10 of the top areas you’ll want to think about for the New Year.
Have Your Email Campaigns Undergone Cephalization?
You don’t want to miss how email marketing meets biological science in this blog post from Mitch. Learn what cephalization is and how it will make the difference in your results for 2013!
UncommonGoods Email: How Does This Uncommonly Good Email Cut Through the Inbox Clutter?
Sent on Election Day, this email from UncommonGoods playfully imitates Dr. Seuss’s classic One Fish Two Fish Red Fish Blue Fish. The company uses the headline, “One State, Two State, Red State, Blue State,” to set the tone for a whimsical rhyming tale that highlights seven products from their extensive line of unique gifts.
How to Use Responsive Email Design to Optimize Your ROI
Do you know how many of your subscribers use mobile devices to read your emails? Probably a significant portion of your email list, given the trends among mobile users today. If your email design isn’t optimized for mobile, the poor user experience is likely having a negative impact on your response rates and return on investment (ROI). In this month’s feature, we talk about responsive email design and how it can be used to improve your subscribers’ mobile user experience.
Who Won the Digital Marketing Race of Election 2012?
It’s amazing how the power of digital marketing was used during the 2012 presidential race between Barack Obama and Mitt Romney. Most voters had no idea about the underlying contest that was going on to affect the election of 2012. While Romney was no stranger to social media and digital marketing, Obama appears to have had the upper hand in just about everything digital.