Did you know that Welcome Messages have the highest open rates of all promotional emails sent? That’s why Welcome Messages provide a great opportunity to establish a strong online relationship with your subscribers from the start, as well as communicate your marketing message to a highly-engaged audience. In this issue, we provide several important tips to help you create effective Welcome Emails.
Is your email marketing program all it can be? It may be time to take a step back and review key areas of your email program. To help, we offer up the most important email performance issues that we typically address during an audit. Plus, we provide a few improvement ideas that can help quickly boost your email marketing effectiveness.
There’s no doubt about it – the number of people using mobile devices to access their email and the Web is rapidly exploding. You need only to look around such areas as airport waiting areas, subways and buses, coffee shops and shopping malls, to see it for yourself – people engrossed in silent conversations, their thumbs tapping away on handheld gadgets. Until recently business professionals were the primary group using this technology. However, now more and more consumers are getting in on the act, too, as web-enabled phones and mobile devices like the Blackberry become increasingly affordable.
Did you know that spam volume increased 100% over 2007, reaching more than 120 billion spam messages per day according to a recent study by IronPort? Breaking past the barricades put in place by Internet service providers (ISPs), companies, and subscribers is tough business. You can do so much right with your design and copy, and still achieve less than optimal results. Pay attention to the issues surrounding what is called "deliverability," though, and you can keep your email program humming. Check out our 5 top strategies for getting your messages to your subscribers.
Prospects and clients sometimes come to me in frustration about an email newsletter, a Web site, or a Web page that just isn’t doing the job. They believe they’ve crafted a really appealing offer, but there are so few takers, and they are wondering why?
Just last week, a prospect called me to say that his firm’s newsletter wasn’t generating the leads he was expecting. When we talked through the problem, it became quite clear that there was no value proposition, no compelling solution or offer, and no clear call to action. As it turned out, my prospect was missing the boat on the fundamental success factors for developing a successful landing page. The good news is that by knowing what he was missing, he could take the necessary steps to fix his program.
In a nutshell, segmenting your audience basically means that you are looking at slices of your audience that have similar traits. The defining trait(s) can be something as simple as where the “slice” is physically located (zip code for example), whether or not the “slice” has purchased your product, or what types of subject lines they responded to previously. Probably the most important reason as to why you would segment your audience is to be able to craft your content to be of specific interest to that segment.