Addressing Bad or Disappointing Click Through Rates
Recently, a client asked me how to increase the click-through rates on a newsletter his company manages. There typically isn’t a quick, simple answer to this question, but it’s certainly possible to identify a few priorities for improving click-through rates in email newsletters.
5 Strategies for Creating Landing Pages That Convert
A prospect has opened your email and clicked through to your promotion. That means you have successfully created an effective subject line and email. But don’t celebrate quite yet. Now comes perhaps the most challenging step in the process – getting prospects to follow through by taking the action you want, whether it’s to sign up, opt in or make a purchase. In this month’s feature – the final article in a 3-part FulcrumTech series on optimizing the response to your email campaign – we take a look at promotional landing pages and provide important ways to help you maximize conversion rates.
How to Get Around the Outlook Junk Filters
Recently, we were preparing a series of emails to go to a very large list for a client. We had completed the design, coding, rendering and delivery tests, and all was great except for getting through the Outlook 2003 and Outlook 2007 junk filters. Typically, all of the process and best practices we employ lead to no problems by the time we get to this point, but not this time. I thought the following process would be of interest to FulcrumTech’s readers in terms of how we solved this tough spam issue with Outlook…
18 Tips for Maximizing Your Click-Through Rates
So you piqued prospects’ interest and got them to open your promotional email. The next crucial step: Motivate them to click-through to your promotion. In this month’s feature – Part 2 in a 3-part FulcrumTech series on optimizing the response to your email campaign – we take a close look at the email itself and offer several ways to help make your click-through rates soar.
What Makes Obama and McCain Supporters Click?
Short headlines, text (not HTML) emails, clear messaging, and different perspectives. That’s what the two major campaigns are doing…
Create Compelling Subject Lines
Open Me! That’s what your subject line has to succinctly convey to your audience. Unfortunately, there’s no secret formula to creating a subject line that universally engages and drives action. Essentially you need to quickly and clearly state what your recipients can expect in the email message and say it in a way that grabs their attention. The following are some important strategies that we at FulcrumTech always review before writing subject lines.