FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation and Real-Time Testing and Optimization
…that provides strategic guidance and the expert team to design, develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building…
FulcrumTech President and CEO Mitch Lapides Discusses the Importance of Data-Driven Decisions in a ReachForce Interview
…that provides strategic guidance and the expert team to design, develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…email-marketing agency that provides strategic guidance and the expert team to design, develop, and implement online-marketing programs that produce digital marketing ROI. FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building…
FulcrumTech Introduces ROI Goalsetter® – A Revolutionary Web-Based Email Return-on-Investment Calculator
…a free trial, please visit https://fulcrumtech.net/email-roi/. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch…
Summary of the Book Content Rules
…t. Here are a few: Speak in the language of your customers. Don’t be afraid to do something unexpected to get your customers excited about engaging with your product or service. Focus your content on attracting the right people to read it. It’s not about quantity, but rather quality. Here are some sites they suggested checking out: ArmyStrongStories.com Kinaxis Google Goes Gaga…
Email Marketing Overview: What You Need to Know
…ry levers at your disposal to improve your open rate: From line – The familiar name that people see in their inbox (e.g. Home Depot) From address – The email address your recipients will see (e.g. news@incredible-company.com) Subject line – A suggestion of what the email is all about, which helps readers decide if it’s relevant to them Preview pane – The top portion of the email, which can be viewed without opening…