B2B vs B2C—What Are the Key Differences Between These 2 Types of Email Campaigns?
…get audience, taking aim at consumers’ more impulsive natures. For example, a B2C sales funnel may simply involve a consumer: 1) opening an email, 2) clicking a call to action in that email, 3) being taken to a landing page, and 4) making a purchase. Tone/Voice—B2C emails tend to have a more casual, personal tone, and the wording is simple and relatable. In addition, there’s often an urgency created in B2C emails that targets the…
Email Campaign Metrics—What They Really Mean When It Comes to Measuring Your Email-Marketing Success
…then complete the desired action, such as making a purchase, filling out a form to subscribe to receive your emails, or downloading content. Although your entire email campaign strategy impacts conversion rate, your landing pages are critical to your email-marketing success. In the FulcrumTech article, “Landing Page Optimization—9 Tips for Driving Email Campaign Conversions,” you’ll find some great strategies for optimizing…
Welcome Email Series — How to Leverage New Subscribers’ Interest in Your Brand
…a first name or previous purchase information, or if you know where the subscriber signed up, such as through a social media site, use it. Use your welcome emails to grow your social following. Include links to your Facebook page and/or Twitter account and encourage new subscribers to follow your organization. This is a great way to help spread the word about your organization. Use your welcome email series to find out more about your…
Web Designer/Contractor
…ute ideas. The designer must have strong experience working with email newsletters, email promotions, landing pages, and other Web-based marketing materials. The designer must be able to produce HTML email templates, landing pages, and innovative website page designs. The ideal candidate must be proficient in the Adobe or comparable line of products—specifically Dreamweaver, Photoshop, Fireworks, and Flash. Other software experience in…
How to Use Triggered Emails to Drive Conversions
…ce center. Building trust with your subscribers is an important goal of your triggered-email campaigns and often starts in your welcome series. In this month’s feature, we talk more about how to effectively use landing-page forms to build trust and collect relevant information. A case study on Smart Furniture demonstrates how increased list segmentation — combined with the implementation of welcome, cart abandonment, and post-purchase…
Get the Click: BodyGuardz
Preview without Images Preview with Images BodyGuardz Email Grade: D Subject Line 4 Preview Pane 3 Eye Path 3 Clarity of Message 3 Call to Action 4 Offer 2 Sense of Urgency 2 Credibility 3 1/26/12 — In this email sent by BodyGuardz, the subject line and the from line work together to be highly effective for the target audience – people who are into cases for their personal electronics. “Redefining Full-Body Protection: New…