Mitch Lapides' Blog
Recent Blog Posts
Create a Financial Model to Help Prioritize Improvements and Quantify Results
Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you've read numerous articles and have attended webinars about what you can do to step it up a notch. But how do select from the many options for improving your program? Where should you…
What’s a Valid Email-Marketing Test?
Many of our clients and prospects hear us constantly note that marketing is testing. What subject line do you think will perform better? Which layout will drive more clicks? Which text on a button will deliver more click-throughs? Well, I promise that I always have an opinion. And so should…
Ask the Obvious with Your Email Preference Center
If you've read much on our FulcrumTech site, you undoubtedly know that we are constantly talking about the importance of knowing your audience. Knowing your subscribers and then consistently sending relevant content is your key to driving your open rates, click-through rates, and conversions to higher levels. Using…
Happy Holidays from FulcrumTech
Driving List Growth with Twitter Is NOT Rocket Science
But, it does take some planning, consistent work, and some creativity. With the tremendous growth of Twitter usage over the last year, it's hard to ignore the 18 million people currently on Twitter. Here's a quick overview for how Twitter can drive your email list growth and ultimately…
SEO Books and Other SEO Nuggets from SMX East 2009
It's been a great meeting at SMX East so far. For those of you who don't know what SMX East is, it's one of the premier conferences on search engine optimization.
It's clear that SEO tools and strategies continue to evolve, but the one key take-away continues to be the…
Newslever
NewsLever is a free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.
FulcrumTech Marketing Blog
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Create a Financial Model to Help Prioritize Improvements and Quantify Results
February 25, 2010Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you've…
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What’s a Valid Email-Marketing Test?
January 25, 2010Many of our clients and prospects hear us constantly note that marketing is testing. What subject line…