Ever Heard of the Active Unique Open Rate?
…50 times, for example, your total open rate is 550/1,000, or 55%. When looking at what we’re calling the “active unique open rate,” you first need to know how many users are active. I’ve written plenty on inactive versus active users; you can learn more here: Active versus Inactive Users: Who’s on Your Email List? The active unique open rate looks not only at the unique open rate, but also at the actual active users on…
Holiday Online Sales Stats and Email Insights—How to Finish Strong in 2017 and Get a Head Start on 2018
…ome of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018. Adobe online holiday shopping data shows record-breaking sales for 2017: Online retail sales hit $5.03 billion on Black Friday, which was up 16.9% compared to sales in 2016. 54.3% of retail Website visits and 36.9% of online sales…
Active versus Inactive Users: Who's On Your Email List?
…s. I’ve provided below an example of a graphical view of an active user analysis. Note that there are 5,000 people on this fictitious list who have not opened an email in 6 months. Those are the inactive users. Because active versus inactive users plays such an important role in the success of email marketing, we’ve decided to go deeper into how to prevent having a list with a high number of inactive users, as well as ways to re-engage…
Effective Email Preference Centers Help Keep Subscribers Active and Engaged
…The types of products or services they like 64% The types of offers they like 61% Whether they’re a new or returning customer 54% Their communication preferences 47% Their name 39% Their shopping habits (e.g., if they search online) 36% Whether they’ve visited the company’s website 23% Their gender 20% How much money they spend with the company 12% Where they live 10% Their age 9% Whether they’re a fan/follower on a social media site 4% * This…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…es of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net. Copyright © 2017 FulcrumTech, LLC Email Marketing Results You Can Measure All rights reserved. Contact: Mitchell…
Don't Make This Huge Mistake with Your Next Email Campaign
…spects to their company’s home page. This is one of the biggest mistakes you can make! Here are 4 major reasons why: There’s a lack of congruence between your marketing message and the home page. When it comes to online marketing, a well-constructed promotional email or online ad should include: A single purpose A strong offer A clear sense of urgency Yet if a prospect clicks through from your email or online ad to a company’s…