12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
…marketing for business success. Here are a few interesting email marketing statistics that help show just how important it is to invest time and effort into carefully crafting the copy for your email campaigns: The number of active email accounts worldwide was about 4.1 billion in 2014 and is expected to rise to almost 5.6 billion by the end of 2019. Internet service providers (ISPs) Gmail and Yahoo! each currently boast more than 1 billion…
Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions
…etermining who on your list is active versus inactive – someone who hasn’t clicked on your emails in 6 months or more. Then, design a reengagement campaign to help reignite interest in your products/services with the inactive subscribers. (Keep in mind that having a lot of inactive subscribers may have a negative impact on your email deliverability.) Segmenting by engagement also can help you identify your most active subscribers and…
Win-Back Email Campaigns — How to Successfully Regain Lost Customers and Boost Revenue
…and accounted for most of the improvements in ROI. Repeat customers accounted for even more of the revenue during the holiday season. Study Shows How Effective Win-Back Email Campaigns Are at Converting Lapsed Customers Into Active Customers In a recent study, Return Path looked at win-back email campaigns sent by 33 companies to learn how effective they were at converting lapsed customers into active customers. Here are some of the performance…
Door to Door Organics Reengagement Email: Does It Deliver the Goods?
…line lets recipients know the purpose of the company’s reengagement email right from the start. In this case, the email was sent to a customer who had signed up for a single produce delivery during a flash sale from another online company. So it appears that all subscribers with inactive email addresses were sent the same email, including people who were not regular customers. Since this recipient isn’t a regular customer, the subject line is…
FulcrumTech Partners with ExactTarget and Adds to Its Growing Client Base
…t development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net. About ExactTarget ExactTarget is a leading global provider of on-demand email-marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages, and social media….
Spirit Halloween Email: Is It a Trick or a Treat?
…ada, Spirit Halloween stores typically open around Labor Day weekend and close in early November. This email was sent to subscribers to make up for a problem encountered by Spirit Halloween customers who tried to complete an online order during a recent special promotion. Strong Subject Line and Great Offer This promotional email starts off strong with an entertaining, yet clear subject line: “We’re Frightfully…