ExactTarget Anti-Spam Policy
…complaints. If you’re worried that we would simply “list wash” your address without further investigation, feel free to report the message to whatever spam reporting entity you feel most comfortable working with. Spamcop at www.spamcop.net provides an easy way to report unwanted mail as spam. You can also use your email provider’s (AOL, Hotmail, Yahoo) “report as spam” mechanism to notify the ISP that the message is spam. ISPs use this…
Advanced Email Metrics and Analysis
…ient ways to uncover just the right solutions. At FulcrumTech, we have the database, statistical, and general mathematical expertise necessary to make sense of it all. We make the process of analysis straightforward for you. Online testing Once we have our objectives and the subscriber behavior data, we can then devise any of a number of tests or other improvements to enhance marketing performance and return. These can include improved…
MEASURE IT: Email-Marketing Analytics and Reporting
Learn more from your email and web metrics One of the greatest benefits of online marketing is the ability to track your results immediately in detail. The trick is in knowing how to interpret those metrics to understand where your email program needs help and what needs to be done to make improvements. At FulcrumTech, we are experts at analyzing email-marketing results, preparing easy-to-understand reports, and guiding you to the next steps…