FulcrumTech's Email Split Testing 101
…ze determination, as well as the risk factors potentially affecting your results. Ultimately, you’ll discover that it’s much better to create a valid test than a poorly constructed test that leads you to make incorrect decisions based upon incomplete data. Written by Mitch Lapides, President and CEO of FulcrumTech, who has over 15 years in online product development and e-marketing….
Should I rent an email list? What you need to know before renting a list…
…en if the subscriber had provided permission to someone for some types of email, a list broker may rent the list for purposes outside the sphere of interest of the list member. So, if you send them an email about a great new online backup system because they’re a director of IT, it’s not necessarily the case that they’d be interested just because of their title. It comes down to what the user had indicated when they were added…
Make Email-Marketing Thought Leader Mitch Lapides Your Next Speaker
…for an attention-grabbing session. The fact that he speaks so passionately about a topic [email marketing] that many treat as stale or “old hat,” is both refreshing and critically important to the success of any online marketer. As I told my class of Master’s-level students that Mitch was about to address: ‘If you want to learn how to supercharge your number-one marketing channel and increase profits and engagement, then…
Sony PlayStation4 Email Review: Can You Find the Missed Opportunities to Take It to the Next Level?
…rt of the subject line clearly tells recipients to reserve a new PlayStation4 System. The second half of the subject line, however, is not as clear and also makes this subject line very long. People who are familiar with the online social network Twitter and the use of hashtags would know how to find out more about this product. But would a shorter subject line increase open rates? Subject line testing would help accurately answer that question….
Part 3—What Tools Are Leading Predictive Marketing?
…ytics suite, behavioral tracking, and custom segmentation. Windsor Circle uses retailers’ existing marketing software to create predictive, personalized, and automated marketing campaigns, including browse abandonment, online shopping cart recovery, post-purchase, loyalty programs, product replenishment, and win-back. BuyerGenomics — This automated database marketing software unlocks the intelligence buried in historical transaction data…
About Us
…ts. Leadership Mitch Lapides, Founder and CEO Before founding FulcrumTech in 2004, mentor-in-chief Mitch served as a senior technology-product executive for more than 20 years, excelling at turning around or building several online publishing and web-based businesses. In conjunction with completing multiple financial and organizational turnarounds, he consistently delivered double-digit revenue growth while reliably managing every budget dollar….