Get the Click: Animoto
Preview without Images Preview with Images Animoto Email Grade: B Subject Line 5 Preview Pane 3 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 3 Sense of Urgency 3 Credibility 5 3/5/12 — Animoto is an online video creation service that lets users take their own photographs, videos, and music and make polished, professional-looking video slideshows. In this email, the company is letting its users know that they can now grab and…
Please Don’t Call It an Email Blast
…int. I made myself laugh as I read these because they were amazingly accurate in explaining, on their own, why I can’t stand the term email blast. Hopefully, you’ll agree. Here is blast defined by Merriam-Webster online: “a violent gust of wind” “the sound produced by an impulsion of air through a wind instrument or whistle” “a stream of air or gas forced through a hole” “a vehement…
9 Tips for Building a High-Quality Email List
…oximately 25% of its subscribers each year? This attrition is due to bounces, unsubscribes, and inactives – people who lose interest and no longer open and click through email messages. That means marketers always need to be actively growing their email lists to counteract the natural attrition. Here are nine easy and effective ways to help you get and keep your email list growing at a healthy rate: Give away something valuable. Encourage people…
10 Holiday Email-Marketing Tips for 2011 | Email Marketing Best Practices
…2011 Holiday Trends The marketing services firm Epsilon looked at more than 1.4 billion emails from October 2010 through January 2011 to compile its Holiday Trend Report 2011. The following are some highlights of the report: Online sales peaked the week of Black Friday and Cyber Monday. Social media was a primary sales driver on Thanksgiving Day. The use of mobile video increased conversion rates. The highest conversion rates occurred during the…
8 Great Facebook Apps to Help Build Your Email List and Engagement
…collect and display endorsements from users to help build both your business relationships and reputation. Eventbrite If your company hosts special events, you’ll find this app very useful. Eventbrite’s suite of easy-to-use online tools is free, unless you’re selling tickets. In that case, a fee is charged. Welcome Tab This is a simple app that lets you show just about any content on your page, such as products, pictures, events, your business…
Email Drip Campaigns – Stay Top of Mind with These 5 Tips
…it helps to send the messages from a person – such as a sales representative or the president of the company – rather than just an organization. Choose the autoresponder service that best fits your needs. There are a lot of online services that offer autoresponder software options. Finding a service that meets all of your needs is important. Some features you should be considering include: reliable deliverability follow-up auto-responding…