How to Deal with Yahoo Email Delivery Issues
…am complaints. There are certainly many more metrics that ISPs look at, but these are the most important ones to get a handle on first. To improve your Yahoo email deliverability, we recommend beginning with the following: Inactives — Analyze your list to determine who is inactive (e.g., hasn’t opened or clicked in an appropriate amount of time, such as the last 6 months for a monthly newsletter); conduct a reengagement campaign, and then remove…
FulcrumTech, LLC Web Site Privacy Policy & Terms of Use
Privacy Policy In general, you can visit the FulcrumTech Web site (www.fulcrumtech.net) without revealing your identity or any other information about yourself. Our Web servers may collect information that is aggregated to quantify the number of visits received, the average viewing time, and the pages viewed or services used. We may use this information to measure the use of our site and to improve the quality of the services and content we…
FulcrumTech – Leading the Way in Email Marketing
…elp clients select, learn, and use any of a number of leading email service provider tools. In addition, FulcrumTech provides clients with top-notch email distribution system support services through the use of both live and online help desk capabilities. Click here to learn more about these services, as well as other ways we can help you use email marketing to grow your business. FulcrumTech Is an Integral Part of the Greater Philadelphia…
Web Designer/Contractor
…oshop, Fireworks, and Flash. Other software experience in related tools is beneficial. We are seeking a contractor to fill our periodic project needs. Qualifications: Design background with solid experience in online or interactive design, in particular, HTML email design Experience in designing promotional Web landing pages Strong communication, organizational, and team skills Strong project management skills Desire to take an active role in…
How to Proficiently Use Animated GIFs in Your Email Marketing
…xamples that show just how effective GIFs can be: California-based retailer of eveningwear Dressed Up! realized a 26% higher click-through rate thanks to using an animated GIF versus a non-animated version of the same email. Online retailer Bluefly, Inc. found that using GIFs in its promotional emails not only boosted the click-through rate by 5%, but also increased revenue by 12%. Tips for Using Animated GIFs in Your Marketing Emails The…
Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
…tently plays a central role in achieving that goal. And more and more marketers are finding that integrating video into their email messages increases engagement with target audiences. The growing popularity of YouTube – the online community that allows people to watch and share videos – is certainly a good indication of the high degree of engagement associated with videos. According to YouTube statistics: 2 billion YouTube videos are viewed…