How to Fix a Problem Email List Without Losing Advertisers
…art promoting your incredible open rate to advertisers. Believe me, they’ll care about that even more than the big number of subscribers who never saw their ad in the first place. Then, moving forward, be sure to weed out those inactives every month so you never face this dilemma again in the future. Related articles: 5 Steps for Re-Engaging the Inactive Users on Your Email List Active versus Inactive Users: Who’s On Your Email List?…
IP-Warming Best Practices
…out this FulcrumTech resource for information about email authentication and its important role in getting emails delivered: “Email Authentication—Key to Getting Your Emails Delivered.” Choose highly engaged and active subscribers to start your IP warming. The segment of your email list that you should send to first includes those subscribers who have demonstrated that they are most likely to open and click your email messages, and…
7 Key Strategies for Avoiding the Gmail Spam Filter
…caught by the junk filters of web-based email services, such as Google’s Gmail, and land in spam folders? If many of your subscribers are using a Gmail account — which is likely because there are more than one billion active users worldwide — we provide some key strategies to help you avoid the Gmail spam filter. Plus, you’ll likely find these tips and tactics are useful not only for the Gmail spam filter, but also how to avoid spam…
The Role of Email in Social Media
…erences, alerts, saved searches, and more, and have them sent to email. That’s how many people stay abreast of their social media communities. Remember, though, that if you want to get into those alerts, you have to be active in social media. You have to know where the conversations are happening. Contribute to them, and if — and only if — your content is relevant, will it get read or picked up by the many feeds, alerts, and…
How Consumer Magazines Can Use Email Marketing to Maximize ROI
…not want to pare down their inactive subscribers because they’re selling against those numbers with advertisers. But that’s why a substantial and regular list-building campaign is critical. Then, adding the new, active subscribers as the inactive ones are removed will help maintain a strong email list. Deliverability issues — As we discussed above, some of these publishers had significant deliverability issues. So the…
Get Realistic about Improving Your Email-Marketing Campaigns
…ly generate that type of growth. Measure the impact of multiple improvements So, beyond list growth, combining a variety of improvements to boost your financial results is important—open rate improvements, reduction in active user growth, increased click-through rates…the list goes on. Email marketing is all about measuring. You must measure everything about your program. Why not estimate the impact of every potential improvement? Then,…