Country Outfitter Email: Does It Make You Want to Kick Up Your Heels in New Cowboy Boots?
…ges Country Outfitter Email Grade: C+ Subject Line 3 Preview Pane 2 Eye Path 4 Clarity of Message 4 Call to Action 4 Offer 3 Credibility 5 Sense of Urgency 1 11/26/12 — Company Overview Country Outfitter (http://www.countryoutfitter.com/) is a web-based retail store that sells a vast selection of cowboy boots and western apparel. Launched in 2011, Country Outfitter already has well over 3.6 million likes on Facebook, thanks to an…
Rue La La Email: A Welcome Combination of Style and Substance
…Preview with Images Rue La La Email Grade: B+ Subject Line 5 Preview Pane 2 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 5 Sense of Urgency 3 Credibility 5 3/20/12 — Rue La La is an invitation-only shopping (www.ruelala.com) where members can buy from “private sale boutiques” that are open for a short time and offer top brands in fashion, travel, home, gourmet food, wine, and more. We recently reviewed a welcome email from a…
Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?
…om emphasizes the need for email marketers to proactively manage their relationships and engagement with subscribers. Otherwise, as more of their email subscribers use Outlook.com, they may end up with an email list of 95% inactives. What’s the best approach to deal with inactives? Check out a previous blog, where I talk about that issue. Another Outlook.com feature marketers will have to be aware of and monitor is the smartphone…
Kohler Email Review: This Email Newsletter Has Everything, Plus the Kitchen Sink!
…view Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer* 0 Credibility 5 Sense of Urgency* 0 *Not applicable August 13, 2013— Company Overview Founded in 1873 and headquartered in Kohler, WS, Kohler Company (www.us.kohler.com) is one of the oldest and largest privately held companies in the United States. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power systems, premier furniture,…
Gilt Groupe Email: Does It Glitter or Is It Fool's Gold?
…with Images Gilt Groupe Email Grade: C+ Subject Line 5 Preview Pane 5 Eye Path 2 Clarity of Message 2 Call to Action 3 Offer 4 Sense of Urgency 1 Credibility 5 3/20/12 — Gilt Groupe is a members-only shopping website (www.gilt.com) that gives access to top designer labels at up to 60% off the retail price. In this welcome email, Gilt starts off effectively with a strong subject line: “Get Started with Gilt.” Sent to new members within…
Deer Park Email: Campaign Loses Steam – and Likely Conversions – Due to the Lack of a Dedicated Landing Page
…ional Email Grade: [B] Subject Line 4 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 5 Credibility 3 Sense of Urgency 1 July 12, 2013 — Company Overview Deer Park Brand 100% Natural Spring Water (www.deerparkwater.com) is part of Nestlé Waters North America, which began in 1976 as a company that imported Perrier Sparkling Natural Spring Water. In the early eighties, Nestlé Waters North America began adding domestic…