How to Use Content Marketing to Generate More Leads & Revenue
…, is determining exactly what content to include in your marketing strategy. That’s where Marcus Sheridan’s success story comes in. At a recent email-marketing conference, we heard Sheridan — an owner of River Pool and Spas, online marketing consultant, and author of The Sales Lion — speak about how he revamped his pool company’s marketing program. In 2009, the financial crisis in the United States was taking a toll on Sheridan’s pool business….
Creating a Squeeze Page That Converts
…at they go to a completely different page to avoid or escape the experience. So, always provide a way to easily opt out and continue reading the web page content, such as a “No Thanks” link. Keep the sign-up form super simple. After all, an email address is all you really need. Requiring too much information (such as name, address, phone number, company name, and work title) may be a turnoff for potential subscribers. Sure, finding…
Using Predictive Analytics in Email Marketing
…g would be a key piece of their marketing stack moving forward. And when it comes to predictive analytics, a company’s size doesn’t necessarily correlate with the use of more advanced marketing techniques: 49% of super-small companies and startups reported that they were currently investigating predictive marketing solutions. 33% of small businesses reported that they were currently investigating predictive marketing solutions. 20%…
Top 10 Copywriting Tips to Help Convert Your Mobile Audience
…boxes of blank white space in the preview pane without images. To note, though, most mobile users have images download by default. If the purpose of your email is to get prospects to join your email list, be sure the form is super short. Filling out forms can be a time-consuming and frustrating process on most smartphones. Since all you really need is an email address, consider just asking for that information, and then request more information…
Email Cadence is the Key to Campaign Success
…your email cadence? Contact the team of experts at FulcrumTech . We can help you create a comprehensive email-marketing strategy with a cadence that gets the most out of your automated email campaigns. Other Articles You Might Like Email Send Frequency — What’s Your ROI Sweet Spot? How FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation & Real-Time Testing & Optimization 6 Super Ways to Keep Your…
How to Get Around the Outlook Junk Filters
…t works. Unfortunately, the ISPs and filters don’t necessarily tell you everything about how their filters work, so testing is critical. I will also add the importance of tracking the email reputation score (see http://www.senderscore.org), which is another important factor in getting your emails through the filters. OTHER ARTICLES YOU MIGHT LIKE Email Deliverability — What You Need to Know about Getting Your Emails to the Inbox 7…