Pet Supplies "Plus" Email: Is It the Cat's Meow or Does It Go to the Dogs?
…tion itself is clear, but the landing page recipients click through to is where everything this email is trying to accomplish falls apart. First of all, as a recipient of this email, you’d expect to be able to place an online order. This landing page tells you that the online ordering feature has been replaced by being able to view a sales flyer from your local store. Then, the message continues to explain that prices posted in the flyer…
Victoria’s Secret Review: Are customers tickled pink by this product review email?
…217;s product lines include Angels, Body by Victoria, and PINK, which targets younger women. Subject Line Could Be More Inviting and User-Centric This email was sent to a Victoria’s Secret customer who recently made an online purchase. The primary objective of the email is to convince the customer to complete a product review. Although the subject line — “Rate & Review Your New Purchase” — lets the recipient know what this…
7 Key Ways to Improve Your Holiday Email Campaigns
…ial offer, such as a strong discount, new product samples, or free gift with purchase. In addition to helping keep your company top of mind during this busy season, an incentive offer may be just what’s needed to get inactive subscribers back among the actives on your email list in time for the holidays. Segment your emails. Rather than sending a single email blast to your entire list, use what information you have on customers, including…
Email-Marketing Strategy Checklist for 2013
…ng the critical information to the left and keeping the main purpose of the email, the call to action, and your company’s logo within the top 300 pixels. Use cart-abandonment emails to increase your ROI. If you have an online shopping cart and aren’t doing cart-abandonment recovery, you’re likely losing a lot of revenue. Online retailers have found that sending a series of recovery emails to web visitors who have added items to…
4 Critical Steps to Make Sense of Your Drip Campaign Data
…is to be clear about the goal of your drip campaign. Typically, the goal of a drip campaign is to encourage your prospects to learn more about you and, ultimately, give you a call or perhaps purchase your product or service online. In this example, let’s assume that our goal is for the prospect to purchase a product online. It’s important to realize that the purchase is the result of numerous events and decisions by the prospect….
Victoria’s Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?
…in over 1,000 stores across the United States, as well as through catalogs and its website. Subject Line and Preview Pane Clearly Summarize the Email Offer These two emails were sent to a customer who had previously made an online purchase from Victoria’s Secret but hadn’t shopped at the website recently. The first subject line effectively communicates to the recipient right away why the email was sent: “We miss you. Come back…