join.me Email Review: Does It Need an Upgrade?
…ithout Images Preview with Images join.me Email Grade: [C] Subject Line 2 Preview Pane 3 Eye Path 4 Clarity of Message 2 Call to Action 4 Offer 3 Credibility 3 Sense of Urgency 2 February 19, 2015 – Organization Overview The online meeting and collaboration software join.me is a product of the company LogMeIn, Inc. Founded in 2003 and headquartered in Boston, LogMeIn is a provider of SaaS and cloud-based remote connectivity services for IT…
The Popcorn Factory Email: Does It Get the Conversion … Just Because?
…eño, Almond Pecan Corn, and Cinnamon and Ginger Teriyaki Ranch. The Popcorn Factory is part of the 1-800-Flowers Family of Brands. Missed Opportunity in the Subject Line This email was sent to a customer who purchased a gift online from The Popcorn Factory a few years ago and has since continued to receive promotional emails from the company. The subject line — “Why Send a Popcorn Card … Just Because” — prompted this recipient to open the email….
How to Use the Power of Email to Enhance Your Customer Journey
…pients expect welcome emails, so they frequently are opened. Some important things to include in your welcome emails are relevant information about your company and products, the opportunity to connect with your organization online and at social media sites, a request for subscriber preference data, and special offers to incentivize engagement and sales. Trigger-based transactional emails — Not only do welcome emails traditionally…
Personalized Email Marketing-It’s Time to Get Personal
…s think about email personalized? We can get some insight from a Harris Interactive study of U.S. digital shoppers: 81% of survey respondents said they were at least somewhat likely to purchase additional items at a store or online as a result of receiving personalized emails. 82% of survey respondents said they were at least somewhat willing to get more promotional emails from retailers if they were personalized and took into account past…
How to Measure Digital-Marketing ROI for 2014 and Beyond
…vestment (ROI). Here we share a few pointers on how to measure ROI for each of the primary digital-marketing channels. If you find it challenging to determine your digital-marketing ROI, you’re not alone. According to a 2013 online study of 1,000 U.S. digital marketers by Adobe Systems and ResearchNow, 76% of survey respondents believed measuring marketing performance was important, yet only 29% felt that they were doing it well. While reaching…
How to Choose an Email Service Provider
…ducation are also key factors. Important considerations: Be sure to budget for training of both users and developers Whether there are costs for both initial and follow-up training Whether training is available both live and online. Security—An ESP’s ability to provide data security to prevent such issues as online theft of information contained in customer databases should be a high priority in your ESP selection. Important considerations:…