zulily Email Review: Does it close the deal?
…l to Action 2 Offer & Urgency 1 Congruency 3 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 February 18, 2018 – Organization Overview Headquartered in Seattle, Washington, zulily is an online retailer that sells clothing for the entire family, as well as toys and home products, from both well-known and up-and-coming brands. The company offers its products through a flash-sale model: deals of up to 70% off…
General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?
…personal data are defined as any information that can be used to identify a person. So, in addition to names, location, and identification numbers, personal data also include Internet protocol addresses, social media posts, online contacts, and cookie strings. This means that your US-based company may still have to comply with the GDPR, even if no financial transactions occur. In addition to businesses that are based in the EU, GDPR applies to…
HTML Tables in Emails—Everything You Need to Know
…ortant to pay close attention to the HTML table attributes when coding HTML emails, including width, alignment, cellspacing (space between cells), and cellpadding (space inside cells between the content and cell border). Use online tools and email templates to avoid mistakes, such as missing tags. When using HTML tables to code email designs, the tags for table (<table>), table cell (<td>), and table row (<tr>) are opened and…
Oshkosh B’gosh Email Review: Does It Make You Leap for Joy and Convert?
…ariety of clothes for infants, babies, toddlers, kids (sizes 4 to 7), and youth (sizes 5 to 12). The OshKosh B’gosh brand is sold in department stores, national chains, specialty retailers, company-operated stores, and online. Subject Line Stands Out in the Inbox but Could Be More Specific This Leap Day email was sent on February 29 to a customer who had signed up to receive promotions from the company. The subject line — “Leap for…
21 of the Newest, Coolest Email-Marketing Tools for Driving Sales
…experience with list-cleansing tools such as these, you get what you pay for. And Fresh Address is competitive with the best. Zembula – Have your email messages come to life and boost engagement with subscribers through interactive content. Use the Zembula platform to quickly and easily build your dynamic content, sending it via your current ESP. Optimized for every device, Zembula makes it easy to create an interactive experience in your…
Top 10 Trends That Will Power Email Marketing in 2018
…ild a Bigger, Better Email List Email List-Building Best Practices—How to Create E-Commerce Opt-in Forms That Convert Creating a Squeeze Page That Converts Looking to Give a Boost to Your Email ROI in 2018? Are you satisfied with how your email-marketing campaigns performed last year? If you’re looking to increase revenue and improve your email-marketing ROI in 2018, FulcrumTech can help. Last year, we helped our clients achieve fantastic…