Zillow Email Review: Could This Nurturing Email Be More Effective?
…Action 2 Offer 4 Credibility* — Sense of Urgency* — Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 *Not applicable. October 4, 2016 – Organization Overview Founded in 2006, Zillow is an online real estate and rental company that is headquartered in Seattle, Washington. According to the company’s website, Zillow “serves the full lifecycle of owning and living in a home,” including buying,…
How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks
…e 26% more likely to be opened Segmented campaigns increase email revenue by 760% 80% of consumers who read promotional emails said that it was helpful when brands recommended purchases based on their purchase history 77% of online shoppers who have opted in to receive promotional emails from a company said that they were more likely to make a purchase if the email messages featured products based on their preferences and previous purchases 82%…
10 Email Tips for a Very Merry (and Profitable) Holiday Season
…higher open rates than those without.) Start priming your subscribers with holiday reminders in early November. And be ready to send your holiday emails about a week before Black Friday and Cyber Monday — two of the biggest online shopping days of the year. Implement a Green Monday–themed promotion to stand out in holiday inboxes. Similar to Black Friday and Cyber Monday, Green Monday is another holiday that has been created by the retail…
SiriusXM Email Review: Is It in Tune With Customers?
…ffer & Urgency 4 Congruency 3 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 January 4, 2017 – Organization Overview Owned by SiriusXM Holdings, Inc., SiriusXM is a satellite radio and online radio service that offers more than 175 channels, including commercial-free music, live play-by-play sports, and news talk and entertainment. SiriusXM has arrangements with major car companies for installation of…
Referral Email Campaigns—6 Ways to Boost Your New Customer Acquisition by as Much as 25%
…r isn’t easy. So, we asked for some referral email-marketing tips from Andy Cockburn, co-founder and CEO of Mention Me—a company with a referral platform and excellent track record for successfully optimizing the online referral channel. Case Study Shows How Optimization of Referral Campaigns Can Lead to Success “Referral is a great channel,” Cockburn explains, “but it’s not easy to get it right.” When…
Oreck Email Review: Does It Persuade You to Update Your Preferences and “Vacuum Up” the Offer?
…am mops, and air purifiers, as well as a wide variety of air-freshening and cleaning products. Headquartered in Nashville, Tennessee, Oreck was acquired by Royal Appliance Manufacturing Company in 2013 and sells its products online and through stores located in the United States, Canada, and Europe. Subject Line Is Straightforward, But Lacks Value This email was sent to an Oreck customer who had recently brought her vacuum into a local store for…