Etsy Promotional Email: Misleading Subject Line Gets the Open, But Disappoints Recipient
…Images Preview with Images Etsy Email Grade: C Subject Line 2 Preview Pane 3 Eye Path 3 Clarity of Message 2 Call to Action 3 Offer 3 Credibility 5 Sense of Urgency 1 May 3, 2013 — Company Overview Etsy (http://www.etsy.com/) is an online marketplace where people can buy and sell a wide variety of unique items, including vintage and handmade products, as well as the supplies to make them. Rob Kalin conceived the idea for Etsy and…
FulcrumTech Named 2013 Marketer of the Year
…ing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about…
Mobile Email-Marketing Best Practices
…orldwide mobile email users totaled 897 million in 2013, and a report from the technology market research firm The Radicati Group, Inc., predicts it will rise by 28% in 2014 and 23% in 2015. By 2017, 78% (178 million) of all active email users in the United States will access emails through mobile email clients, according to the Forrester Research Email Marketing Forecast, 2012 to 2017 (US). A recent report from the agile email-marketing…
Amazon Email Review: Is this Cyber Monday series the real deal?
…Organization Overview Headquartered in Seattle, WA, Amazon.com, Inc., is a global e-commerce company and the biggest Internet-based retailer in the United States. The company was founded in 1994 by Jeff Bezos and began as an online bookstore. It later diversified into selling a wide range of products, including CDs, DVDs, video games, electronics and computers, jewelry, clothing, toys, and much more. Amazon also produces and markets such…
Email Campaign Metrics—What They Really Mean When It Comes to Measuring Your Email-Marketing Success
…never be delivered and are caused by a number of permanent reasons, including an email address that is invalid or doesn’t exist, a domain name that doesn’t exist, or a subscriber’s mailbox that is no longer active. The bounce rate is calculated by dividing the total number of hard bounces by the total number of emails sent. A high bounce rate suggests problems with your email list management and possibly with your acquisition…
Top Email Marketing Best Practices for 2018
…email-marketing automation is more affordable than ever.As your business looks to automate your email-marketing efforts, the 3 types of triggered campaigns that have the biggest impact on your ROI include welcome campaigns, online shopping cart-abandonment campaigns, and post-purchase nurturing campaigns. For more information about email automation, check out these 2 FulcrumTech articles: “Email Marketing Automation—How to Take Your ROI…