Get the Click: Honda
…ew without Images Preview with Images Honda Email Grade: B Subject Line 4 Preview Pane 4 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 0 Sense of Urgency 5 Credibility 5 2/27/12 — Five days before this year’s Super Bowl, Honda sent an email with a link to a television commercial that would be played for the first time during the game. The ad for the new 2012 Honda CR-V stars Matthew Broderick in a reprisal of his role as Ferris…
The Importance of Email Frequency and Revenue
…ncrease your email send frequency: Identify and track the responses of the inactive subscribers on your email list (subscribers who haven’t opened your emails in the past six months or longer). Sending more emails to inactive subscribers might encourage some of them to become active again. If this group doesn’t respond to more frequent emails, however, you may consider removing some of them from your list to avoid negatively…
GreaterGood Email Review: How Does This Oops Email Score?
…Action 2 Offer & Urgency 3 Congruency 5 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 March 13, 2018 – Organization Overview Based in Seattle, Washington, GreaterGood.com, Inc., is an online retailer of a wide range of products, including clothing, jewelry, gifts, pet supplies, home décor, and animal-themed products. GreaterGood also operates a network of charity-driven websites that started with the…
How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
…g_ subject_lines%2F Build the URL to share the link on Facebook. Now place your encoded URL at the end of the following string: http://www.facebook.com/share.php?u=You’ll end up with something long and ugly like this: http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.fulcrumtech.net%2F email%2F5_tips_for_writing_winning_subject_lines%2FWhat we’re basically doing here is putting your URL in a format that Facebook will understand, but your Web…
What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
…wsletter is about? Are they using the right language and not portraying spammy messaging? Also, don’t forget that personalization often positively affects click-through rates. In terms of your messaging, be sure to use active voice to help keep your message strong and effective. Using active voice is an important way to optimize the response to your email-marketing campaign efforts. Next, analyze your emailing list to ensure that all of…
Email-Marketing Agency FulcrumTech Is Awarded Multiple ExactTarget Certifications
…oduct executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net. About ExactTarget ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages through a single, integrated platform. Our messaging platform…