FulcrumTech President and CEO Mitch Lapides Discusses the Importance of Data-Driven Decisions in a ReachForce Interview
…develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
FulcrumTech’s ROI Goalsetter® Makes Docurated’s List of Top 50 Tools for Measuring Marketing Return on Investment (ROI)
…expert team to design, develop, and implement online-marketing programs that produce digital marketing ROI. FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
Email-Marketing List Segmentation—Give a Lift to Your ROI With These 5 Best Practices
…. The types of personalization listed in this survey included pop-up online discount offers, automatic-refill reminders, alerts for sales and new product releases, and email discount offers for products consumers had browsed online. In the survey, 66% of respondents from the United States said that they preferred email discounts, whereas pop-up offers were rated as the least-favorite type of personalized marketing (24%). This survey also showed…
Email-Marketing Optimization — 7 Steps to Effective A/B Split Testing
…bject line A is indeed statistically significant, with a 95% level of confidence. At that point, send the email with the winning subject line to the rest of your email-marketing list. Need help in developing a more effective online marketing strategy for your organization? Email us or give us a call at 215-489-9336 and the email-marketing experts at FulcrumTech will get you started today. Check out these useful online tools for A/B split testing…
The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business
…ilding content such as warranties. Plus, don’t forget to include a lead-collection form. As you choose which lead-generation tools to use to drive people to your website, consider the following statistics about inbound online marketing (e.g., social media, search engine optimization [SEO], and content marketing such as blogs) versus outbound marketing (e.g., email marketing, transactional emails, and shopping-cart recovery). According to…
Relevant Email – Driver of Top Open Rates and Click-Throughs
…being relentless means you need to continually ask your audience what they want to read more about. Here are five ways to help ensure that your email marketing is relevant to your subscribers: Conduct Online Surveys. Use an online survey tool such as QuestionPro or SurveyMonkey to find out what your subscribers need or want to learn about. Include a Survey in Your Welcome Emails. When someone signs up for your newsletter, send an immediate…