Shutterfly Email: Is It Picture Perfect?
…/12 — Company Overview Shutterfly is an online photo service that allows its members to enhance, store, organize, and order prints of their digital photography. In March 2012, Shutterfly purchased Eastman Kodak’s online digital photography website Kodak Gallery. Target Audience This promotional email was sent to a former Kodak Gallery user as a follow up to previous emails guiding the transition to Shutterfly. A Relevant and Timely…
Your Email List Is 80% Dead!
…metric in your case, but hopefully you get the idea. Be sure to reengage regularly to keep your list in good shape. Should you purge your inactive subscribers? There’s always a question about whether you should purge those inactive names. First, removing inactives will help with your deliverability, as an increasing number of Internet service providers (ISPs) are measuring engagement and using that to folder or block unwanted email. But there is…
FulcrumTech-Designed Email Newsletter for Virtua Is a 2011 Web Health Awards Winner
…HIGHWAY e-newsletter,” says John Martino, Virtua’s Manager, Marketing Communications. “With FulcrumTech’s help, we’ve created an email newsletter that effectively presents valuable health and wellness content in a fresh, attractive, and user-friendly design.” About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online…
FulcrumTech President Mitch Lapides Presents the 5 Secrets to Successful Email-Marketing Campaigns
…ing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about…
FulcrumTech Hosts a New NFAIS Webinar Series: "Successful Strategies for Email and Social-Media Marketing"
…egg.com/page/356-2011-12-email-marketing-series. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a…
Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success
…t and effectively use it to improve your email-marketing results? We suggest a 5-step strategy to get you started. Step 1: Create a Facebook Page. The first step involves setting up a Facebook Page for your company at http://www.facebook.com/pages/create.php. Simply fill in the Facebook Page information form online to tell people about your business, products, and services. Until April 2010, these pages were called “Fan Pages.” To become a “Fan”…