The Best Investment during an Economic Downturn
…ne consumers have provided at least one company with permission to communicate with them through email. (2008 Channel Preference Survey, Exact Target, 2008) Eighty-three percent (83%) of survey consumers have made a purchase online, with online shopping widely adopted across all age groups (2008 Channel Preference Survey, Exact Target, 2008) Sixty-five percent (65%) of those surveyed (>1,500 people who own a cell phone) have made a purchase…
6 Ways to Reduce Email Bounce Rate & Improve Deliverability
…to the sending email server because of a variety of reasons that are permanent, including: The email address is invalid or doesn’t exist The domain name doesn’t exist Your subscriber’s mailbox is no longer active. How Do You Calculate Bounce Rate, and Does It Impact Deliverability? The bounce rate is determined by dividing the total number of hard bounces by the total number of emails sent. A low bounce rate is a good…
FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation and Real-Time Testing and Optimization
…develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
eBay Email Review: Does It Deliver the Personalized Experience Promised in the Subject Line?
…ne ticket platform. These platforms help sellers organize and offer their products, thus enabling customers to find them and buy them. In addition, the platforms allow users to buy, sell, and pay for products through various online, offline, and mobile channels. According to the eBay website, the company currently has 171 million active buyers and 1 billion live listings. Subject Line and Preheader Set Up Recipients for a Personalized Experience…
Who Won the Digital Marketing Race of Election 2012?
…rs tried to convince others in social media to vote for their favorite presidential candidate. A Huge Gap in Online Display Ad Impressions Business Insider shared further evidence of the overwhelming success of Obama’s online campaign. In a study released by comScore, there was a huge gap in online display ad impressions between the two candidates. Using Data to Make Nontraditional Decisions for Ad Spending Using the incredible stores of…
10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails
Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue for online retailers. The good news is that at least 75% of cart…