6 Super Ways to Keep Your Subscribers Engaged and Happy
…to convert. Plus, simply updating your email templates is another great way to add some variety to your campaigns. Use reengagement email campaigns to rekindle interest in your brand. Begin by defining and identifying your inactive subscribers, such as subscribers who haven’t opened or clicked on your emails in 6 months or more. Then design an email campaign that highlights your organization’s value proposition and reminds those inactive…
FulcrumTech, LLC Wins Award for Customized Learning Management System
…internet marketing, FulcrumTech was hired by F.A. Davis to help conceptualize and build out a Web-based business devoted to the needs of physical therapy professionals. FulcrumTech managed the development of DavisPTnetwork (www.davisptnetwork.com), an online social networking and career information resource for physical therapists (PTs) and physical therapist assistants (PTAs). Launched in February 2009, the site’s membership currently…
18 Ways to Build a Bigger, Better List
…ite. Tip #8: Team up with other online publishers by advertising their e-publications in yours and vice versa. Tip #9: Consider pay-per-click or banner ads to drive people to your subscribe page. Grow Your List with Everyday Online Activities Growing your list should be an ongoing part of your day-to-day online communications. You may be surprised at how many people you can add to your list regularly this way. Some everyday online activities…
5 Elements of a Successful Product Review Email Campaign
…ine spiders like new content). Plus, searching for online product reviews plays an important role in the purchase journey of many customers. For example, a recent study found that, when purchasing technology products, 64% of online consumers read online reviews. Key Elements of a Successful Product Review Email Campaign So, how do you encourage customers to share their opinions about your products? Here are five key elements for your next…
7 Best Practices for Email Retargeting Campaign Success
…ctive retargeting campaigns can be: The click-through rates for retargeted marketing ads (0.7%) is 10 times that of typical display ads (0.07%). Website visitors are 70% more likely to convert on website when retargeted with online ads. An estimated 72% of online shoppers abandon their carts before completing a purchase, and, typically, only 8% will return and make a purchase. Thanks to retargeting, the percentage of cart abandoners who return…
Use These 3 Triggered Email Campaigns to Drive More E-Commerce Sales
…subscribers typically sent a series of 3 emails and offered a discount in the first welcome message 45% of first sales from new customers happen within the first day of subscribing, whereas 92.5% come within the first week. Online Shopping Cart–Abandonment Email Campaigns About 75% of online shoppers leave e-commerce sites without purchasing the items that they placed in their carts. Abandoned-cart emails give you the opportunity to reconnect…