Peeps Email: Could It Be Any Sweeter?
…the Rainbow Peeps Party Pack, which at least ties into the headline and subhead copy. As a result of placement and color choice, the two call-to-action buttons blend into the email rather than popping. Plus, the “Shop Online” call-to-action button is placed in the upper right corner before recipients are given any reason to click on it. The confusing eye path and obscure calls to action make the email’s primary message…
eBags Email Review: Is It in the Bag for Getting the Click?
…r subject line may have helped to drive more opens. Although the preview pane without images is long and somewhat “spammy” in appearance, that is the nature of many emails in the eCommerce vertical. Recipients of emails from online merchants such as eBags, for example, are used to getting long email messages that showcase a multitude of product choices and calls to action. In this holiday email, eBags used alt tags effectively to indicate the…
7 Tips to Help Your Business Survive & Thrive in 2009
…st potential for reaching viable prospects. 7. Network to Build Stronger Customer Relationships & Create New Ones In addition to the traditional networking opportunities, online social networks provide are a great way to actively engage with customers, as well as target prospects with related interests. Plaxo, LinkedIn and Facebook are a few examples of today’s popular online social networks. During these challenging times, the most…
E-commerce Email Marketing — 8 Campaigns You Should Be Doing
…reorder Special discounts and deals sent weekly to your most loyal customers. Reengagement Campaigns – Use these emails to rekindle interest in your brand. Did you know that marketers’ databases typically include 60% inactive subscribers, with about 25% of subscribers becoming inactive each year?Reengagement campaigns are a great way to recapture the interest (and likely revenue) from an inactive group of subscribers. Deliverability is…
The Melting Pot Email Review: Is It Effective, or Does It Leave a Lot to Be Desired?
…ng. The last line before the call to action says: “No online reservations accepted 2/14. Please call 215-343-0895” In addition to omitting the period at the end of the last sentence, it’s unclear whether no online reservations are accepted “on” or “for” February 14. Typically, The Melting Pot does book tables online. Weak Call to Action and Congruency Lacking Between Subject Line and Email Although the…
About Us
…(EVP, Health Sciences Division – Electronic Products), Springhouse (VP, Electronic Products), and U.S. Pharmacopeia. The FulcrumTech team of marketing and publishing experts includes top-level talent in every aspect of online marketing: writing, design, analytics, data warehousing, publishing, email newsletter services, project management, market research, strategy and much more. They have designed and implemented successful Web sites, and…