Create Compelling Subject Lines
…weekly is 274, while business emails add up to an average of 304 weekly. (Jupiter Research, 2007) Nearly 70% of respondents have more than one email account. (AOL/Beta Research Corporation, 2008) 87% of consumers’ time online is spent reading emails. (Jupiter Research, 2007) 81% of U.S. executives subscribe to industry e-newsletters for business intelligence and product information. (Wall Street Journal, 2007) Related Links — How to…
Justifying Email Marketing
…spects to try a product, send you their feedback, and, ultimately, allow you to ask for the sale. The results of which can be profound. We have used transactional email very successfully to increase the conversion rate of an online software solution following a 30-day trial period. Promotional marketing Email is a very powerful, cost effective tool for communicating offers. Getting the word out on a special offer that your company is promoting…
5 Tips for Integrating Your Email Newsletter with Social Media
…al media. More and more email marketers today are realizing the benefits of combining their social media and email-marketing efforts. In a study conducted by the email-marketing firm Lyris, for example, 54% of North American online and email marketers surveyed said their results were at least somewhat better because of integrating social media marketing and email marketing, while only 6% reported no improvement. Here are 5 important ways to make…
What Can Email Marketing Learn from Twitter?
…s of information. When it comes to email marketing, we are always looking for the following: Hot issues in a market — these drive great newsletter articles. Problems that people are having — if you’re building an online business, monitoring the Twitter chatter will help you determine the articles to write, promotions to develop, and case studies to feature that address current problems in your market. Offers that resonate —…
What's a Valid Email-Marketing Test?
…principles behind some of the types of testing we do. To confirm, though, there are many other factors that go into creating a valid test. Knowing how to do these tests correctly can give you the confidence that when you make a decision that it is, in fact, the best decision given the time and money you have to conduct them. And that’s one of the reasons I recently got certified in online testing…to be sure we’re doing the…
Driving List Growth with Twitter Is NOT Rocket Science
…pects, right? They now know you and trust you enough to sign up for more. Now is the time to use email to begin moving them down the sales funnel, but that’s a topic I’ve covered before. So, basically, it works like the below diagram: Want to learn more? Check out this interesting article on how Twitter drives traffic. If you need some advice or even some additional resources in any aspect of your interactive campaigns, be sure to…