Ancestry Email Review: Does this Black Friday–Cyber Monday email campaign get the click and conversion?
…th 4 Clarity of Message 5 Call to Action 5 Offer & Urgency 5 Congruency 5 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 January 9, 2017 – Organization Overview Ancestry.com Inc. is an online genealogy company that is based in Lehi, Utah. Founded in 1983, it is the largest for-profit genealogy company in the world. In addition to operating a network of genealogical, historical-record, and genetic genealogy…
Country Curtains Triggered Email: Does It Have a Creepy Factor?
…Curtains retail stores. Once she opened the email and saw the image of the rugs, she realized that this email had been triggered in response to her browsing the Country Curtains website. Most prospects and customers who shop online likely realize that a lot of their website behavior is being tracked by companies. There’s a bit of a creepy factor when they admit to it, however, as Country Curtains essentially does in this case. Will this…
The Basics of Email Drip Marketing Campaigns
…p prospects engaged and thinking about your organization throughout the conversion process. Shopping Cart-Recovery Drip Campaigns—This type of email drip campaign is triggered when a prospective customer puts a product in an online shopping cart, but doesn’t complete the purchase. These types of behavioral emails typically include reminders and, in some cases, additional incentives to help guide and encourage customers to take the actions…
7 Steps to Create a Compelling Content Marketing Strategy
…ization’s unique selling proposition. This is a critical step that helps develop content that is valuable and relevant to your prospects and customers. Looking at your top competitors’ products/services and their online content marketing efforts can help determine what sets your company apart from them and why potential customers would choose your products/services over theirs. This step includes: Reviewing competitors’…
Marketing Attribution – Key to Optimizing Your Sales and Marketing ROI
…rganization’s marketing across all channels. Today, a typical customer interacts with companies through multiple channels and devices. For example, a customer may first see a promotional email on a mobile device but purchase online on a different device or at a retail location. Begin by determining attribution at the individual customer level before aggregating data to see the broad view. Your customers are likely taking different paths to…
Vistaprint Email Review: Is This Countdown to Black Friday a Winner or Down for the Count?
…view with Images Vistaprint Email Grade: [C+] Subject Line 3 Preview Pane 3 Eye Path 3 Clarity of Message 3 Call to Action 2 Offer 2 Credibility 5 Sense of Urgency 5 December 15, 2014 – Organization Overview Vistaprint is an online supplier of printed materials and marketing services, including business cards, stationery, invitations and announcements, signs and banners, holiday cards, as well as websites and Internet marketing. Founded about 20…