Toys “R” Us Email Review: Is This the Mother of All Nurturing Emails?
…21; Us stores in the United States, Puerto Rico, and Guam, as well as more than 780 international stores and more than 245 licensed stores located in 37 countries and jurisdictions. Shoppers can also choose from an extensive online selection of products at the company’s websites: Toysrus.com and Babiesrus.com. Outstanding Subject Line and Preheader Capture Attention “Mom?Mom!Moooommmm…” That’s the subject line of a…
Data-Driven Email Marketing—Key Metrics You Should Be Tracking
…by the total spend). Analytical Tool for Real-Time Email Data Visualization One of the biggest challenges for companies today is organizing and analyzing email-marketing data. That’s why FulcrumTech developed IntelliSents—an online email analytics platform that presents data in easy-to-read dashboards for real-time tracking and monitoring of email campaign performance. The IntelliSents platform tracks the email performance trends over time of…
Rare Rewards Email Review: Does It Make You Want to Join the Program?
…following restaurant chains: Del Frisco’s, Sullivan’s, and Del Frisco’s Grille. These restaurants have locations across the United States, and their loyal customers can sign up for the Rare Rewards program online or in store. There is a one-time fee of $25 that is loaded on a new member’s Rare Rewards account upon registration. Strong Subject Line and Preheader Attract High-Quality Openers The subject line of this…
Kohl’s Email Review: Is this birthday email something to celebrate?
…g sales of more than $19 billion annually, Kohl’s currently operates nearly 1,200 stores across 49 states. In addition, the company launched its website — Kohls.com — in 2001, offering customers the opportunity to shop online for an expanded selection of the company’s merchandise. Subject Line Makes the Recipient Feel Special This birthday email was sent to a Kohl’s customer who is enrolled in the store’s Yes2You Rewards…
MeUndies Email Review: Does It Motivate You to Refer a Friend?
…the perfect pair of underwear.” In addition to men’s and women’s underwear, MeUndies also manufactures and sells basic apparel, such as T-shirts, lounge pants, socks, and sweat shorts. The products are sold online, as well as directly from MeUndies’ warehouses. MeUndies sells its underwear individually or in packs, or customers can sign up at the company’s website to get a new pair of underwear mailed to them…
3 Predictive Models Email Marketers Should Know
…sted in purchasing. This helps you determine email content, such as which product and brand offers to send to individual customer segments. Propensity Models Propensity models analyze such customer data as past purchases and online behavior to predict a customer’s future behavior. Using this information, you can target and segment these customers to communicate with them more effectively. The following are few examples of propensity models…