BarkBox Abandoned-Cart Email Review: All Bark and No Bite?
…mail #3: “Don’t forget about your free extra month of BarkBox!” The email sender is “Scout from BarkBox.” So, together with the subject lines, the recipient knows that these emails are about the online order that she recently started. Given the fun pet product marketed by this company, however, these subject lines could have been a lot more playful in tone. Perhaps the ellipsis in the first subject line was used to…
The Hottest Technologies and Solutions from IRCE 2016
…more than 1,500 clients in more than 140 countries. Listrak — Since 1999, Listrak has been at the forefront of e-commerce email-marketing innovation, offering a digital marketing automation platform designed exclusively for online and omni-channel retailers. From a single, integrated platform, Listrak users can create personalized, seamless experiences across all customer touchpoints. Plus, users get actionable customer insights from…
7 Easy Tips to Radically Improve Your Email-Marketing Results Today
…ge to its new subscribers. FulcrumTech designed and implemented a welcome series that consisted of three emails. The increased number of opens and clicks generated significantly more traffic to the client’s website and online store, resulting in a 60% increase in revenue. Already sending a welcome series? Consider adding an additional email to the campaign; we’ve seen improvements made by adding a third, fourth, and yes, even a fifth…
Are You Using All the Data You Should to Get the Best ROI for Your Email Marketing?
…to efficiently take prospects and customers down the sales funnel. Automate emails to be sent based on customers’ behaviors. A cart-abandonment–recovery email program — a series of emails sent to people who started shopping online and left a website before finishing the transaction — is a great example of a nurturing campaign that has been shown to significantly boost email ROI. Develop a test plan to determine what data matters most. For…
Eastern Mountain Sports Email Review: What’s the Big Deal?
…) on our rating scale. There’s also no sense of urgency in this email. For example, setting a deadline for how long the offer is available or indicating that supplies are limited are a couple of ways to help drive more online sales. Eastern Mountain Sports is known for its quality outdoor sports clothing and equipment, which contributes to the high credibility of this email. In addition, the navigation bar at the top of the email,…
13 Tips for Creating an Email Newsletter Your Subscribers Can’t Wait to Read
A quick read of highly relevant, bite-sized portions of information – that’s what successful email newsletters offer. They help cut through the clutter of online information with highlights of what’s important to a specific target audience. When it comes to email newsletters, are you doing everything possible to meet your subscribers’ needs? Is your publication one they look forward to receiving and reading? Here are some tips to help you…