The Grommet Email Review: Is This Welcome Email Engaging Enough?
…et Email Grade: [B-] Subject Line 4 Preview Pane 3 Eye Path 3 Clarity of Message 4 Call to Action 3 Offer* * Credibility 5 Sense of Urgency* * * Not Applicable January 19, 2014 – Organization Overview The Grommet is an online marketplace that launches unique, undiscovered products – referred to as “Grommets” – and helps them to succeed. All Grommets have a purpose and are invented by people with stories. Since its…
How to Build a Bigger, Better Email List
…uisition by as Much as 25%.“ Have you tried offering an incentive to capture new subscribers for your mailing list? For example, collect email addresses in return for a white paper, e-book, email templates, webinar, or online tool (e.g., FulcrumTech’s ROI Goalsetter®) that provides information of value to your target audience. Running a contest or drawing for a prize is also an example of how you can help entice people to sign up for…
Email Preheader Best Practices
…r me?” So, make a compelling offer! In addition, consider personalizing your email preheader text by including recipients’ first name, for example, or perhaps an item they browsed at your website or left in their online shopping cart. In a Yes Lifecycle Marketing study, personalized subject lines (e.g. including a recipient’s first name or browsed/purchased items) generated 50% higher open rates and 58% higher click-to-open…
How to Optimize Email Deliverability for Your Comcast Users
…hrough Comcast spam filters. The underlying caveat, however, is that your organization must be using professional, permission-based email-marketing practices. If your email campaigns get blocked by Comcast, you can submit an online request to be removed from the spam list at the following link: http://postmaster.comcast.net/block-removal-request.html. So what can email marketers do to help optimize Comcast deliverability? Moleski suggested that…
join.me Email Review: Does It Take Recipients by Storm?
Preview with Images Preview with Images join.me Email Grade: [B+] Subject Line 3 Preview Pane 4 Eye Path 4 Clarity of Message 5 Call to Action 4 Credibility 5 Sense of Urgency 5 May 5, 2015 – Organization Overview The online meeting and collaboration software join.me is a product of the company LogMeIn, Inc. Founded in 2003 and headquartered in Boston, LogMeIn is a provider of Saas and cloud-based remote connectivity services for IT…
Email Marketing Automation – How to Take Your ROI to the Next Level
…mpaigns to Drive Conversions” “Drip Email Campaign Best Practices” “The Basics of Email Drip Marketing” Shopping-Cart Abandonment Email If you want to minimize your revenue losses from abandoned online shopping carts, automated shopping-cart recovery emails are the answer. Numerous studies have shown that by sending a series of reminder emails to give cart abandoners a “nudge,” you can recover a…