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Personalized Email Marketing-It’s Time to Get Personal

…personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications. Emails Get 6 Times Higher Transaction Rates Thanks to Personalization What can personalization do for your email program’s profitability? Increase it substantially, according to a study by Experian Marketing Services: Personalized emails generated six times higher…

Personalize Your Email Subject Lines to Get More Opens and Clicks

…ther types of personalization had open rates of 22.0%. This compares to open rates of 14.1% for subject lines that weren’t personalized. However, only 2% of the emails in this study had personalized subject lines. Will personalization work for your audience? Test different types of personalization to find out! A bonus: The increased engagement metrics you achieve by personalizing your subject lines may even help with your email…

Email-Marketing List Segmentation—Give a Lift to Your ROI With These 5 Best Practices

…ion Means Better Personalization When it comes to email marketing, segmentation leads to better personalization. And in a recent survey by AgileOne, 79% of U.S. consumers surveyed said that they expect some type of marketing personalization from companies. The types of personalization listed in this survey included pop-up online discount offers, automatic-refill reminders, alerts for sales and new product releases, and email discount offers for…

Create Effective Email Marketing Strategies

…best email campaigns. In other words, use micro-targeting to 1) identify smaller segments of your subscriber list, and 2) use personalization and customization tactics to provide highly relevant marketing communications to each segment. As we pointed out in a previous article, personalization pays off – generating as much as six times higher transaction rates. In addition, email list segmentation increased email opens by 14.31%, increased clicks…

Top 10 Trends That Will Power Email Marketing in 2018

…t and that aren’t offering costly features that you won’t use. Resources: Email Marketing Automation—How to Take Your ROI to the Next Level 4 Tips for Building a Powerful Email Automation Series Personalization Thanks to advances in predictive marketing, AI, and automation, it will be easier and more cost-efficient than ever to personalize your email campaigns. A Yes Lifecycle Marketing 2017 study showed that personalized subject l…

Using Email Testing and Optimization to Improve your Campaigns

…ces, such as on iPhones and iPads. Tips include: summarize the email message, feature a call to action, add a deadline to create a sense of urgency, provide specific information that expands the subject line information, add personalization, and more. Step 3: Get More Clicks Once more prospects are getting into the sales funnel as a result of higher open rates, we move on to optimizing email click rates by focusing on such elements as the copy…

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