Search results for: personalization

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Please Don’t Call It an Email Blast

…“email blast software” makes it easy to send numerous emails at one time; however, marketers should strive to ensure that each and every email sent provides value to their individual subscribers. Segmentation and personalization are two important ways to help make sure that all emails do just that. Create and test email subject lines that capture attention, engage recipients from the very start, and successfully motivate action. Be…

13 Winning Email Newsletter Best Practices

…keeping your email subscribers interested and engaged with your high-quality content will likely help improve your email deliverability. Deliver personalized content. As we’ve discussed in a previous NewsLever article, personalization pays off. Go beyond using a subscriber’s name in the subject line and newsletter content by sending newsletters that are tailored to different segments of your email list. For example, segmentation can…

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