What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
…istics? First look at your subject lines—are they accurately telling what your email campaign or email newsletter is about? Are they using the right language and not portraying spammy messaging? Also, don’t forget that personalization often positively affects click-through rates. In terms of your messaging, be sure to use active voice to help keep your message strong and effective. Using active voice is an important way to optimize the…
How Consumer Magazines Can Use Email Marketing to Maximize ROI
…the email publishers’ newsletters, as well as the email newsletter’s ability to migrate people to paid subscriptions. Then, there should be a clearly articulated plan for testing lists, subject lines, incentives, personalization, etc., to optimize and continually improve their email-marketing results against the KPIs. At FulcrumTech, we developed the ROI Goalsetter® tool to help with such modeling. A Look at Leading Fashion and…
Email Review: Does It Motivate You to Start Planning a Tropical Vacation?
…of the button bolder would help make it pop. The call-to-action copy, “Start planning,” is clear and congruent with the subject line, preheader, and the rest of the email content. But adding more description and personalization (e.g., “Start planning my next great vacation”) may help build excitement and garner additional clicks. There’s an Offer, But It’s Hard to Find At the very bottom of the email, a…
Pet Supplies "Plus" Email: Is It the Cat's Meow or Does It Go to the Dogs?
…overall credibility of the store: As a customer, you are led to question whether you’ll get any of the products listed for the advertised sales price. One way to help eliminate the need for this message would be to use personalization. Assuming the email list is made up of customers with Preferred Pet Club cards, the company could determine which store the recipient purchased from and send the appropriate sales flyer. Disclaimer:…
Top Email Marketing Best Practices for 2018
…help you build a quality email list of engaged and loyal subscribers. Personalize your emails. Using subscribers’ names in the subject line is a surefire way to capture their attention as they scan their inboxes. Email personalization goes beyond simply using a subscriber’s name, however, to incorporate content that uses such personal information as purchase history, demographics, and customer behavior. To help create personalized…
4 Tips for Building a Powerful Email Automation Series
…relevant and will keep subscribers opening and engaging with your emails. Find the level of automation that works best for you. An automated-email series can get quite complicated, involving various segments, high levels of personalization, and numerous workflow streams. If your company has the time and skills to set up a sophisticated automated-email series, then do it! But as the saying goes, don’t try to boil the ocean. For example,…