Resources: Get the Click

Based in Greenwood Village, CO, eBags is an online retailer of handbags, backpacks, luggage, business bags, and accessories. Customers can currently choose from a selection of over 55,000 bags, representing more than 500 brands that include Samsonite, Nike, Fossil, and Kate Spade. According to the eBags website, the company’s goal is to deliver the bag that’s absolutely right for each customer’s particular journey. Since its founding in 1999, eBags has amassed over 3 million customer reviews and sold more than 22 million bags.

join.me Email Grade: [C] February 19, 2015 – Organization Overview The online meeting and collaboration software join.me is a product of the company LogMeIn, Inc. Founded in 2003 and headquartered in Boston, LogMeIn is a provider of SaaS and cloud-based remote connectivity services for IT management, collaboration, and customer engagement. Screen sharing, file transfer, Internet…

The Grommet Email Grade: [B-] * Not Applicable January 19, 2014 – Organization Overview The Grommet is an online marketplace that launches unique, undiscovered products – referred to as “Grommets” – and helps them to succeed. All Grommets have a purpose and are invented by people with stories. Since its start in 2008, The Grommet…

This promotional email was sent to a Vistaprint customer on the Wednesday before Thanksgiving with the following subject line: “Black Friday sale starts tomorrow + 60% off holiday cards today.”

This series of four abandoned-cart emails was sent to a Dover Saddlery customer who placed an item in the online shopping cart and didn’t finish the transaction.

This email was sent to a customer who had recently visited a local franchise to get a Jiffy Lube Signature Service Oil Change. The subject line – “Thank You…Your Opinion Counts!” – together with the Jiffy Lube From line, indicated to this recipient that the email contained a survey generated as a result of recent service.