Top 10 Copywriting Tips to Help Convert Your Mobile Audience
When it comes to email marketing today, mobile definitely can’t be ignored. How can you create compelling email messages that cater to your on-the-go mobile audience? Find out in this month’s feature.
Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also called a confirmation page). Whether you’re trying to close a sale, spread the word about your business,…
Kohler Email Review: This Email Newsletter Has Everything, Plus the Kitchen Sink!
This email newsletter was sent to a subscriber who had signed up at Kohler’s website to receive their email newsletter. The from line – “Kohler Newsletter” – lets recipients know right away that this email is the company’s monthly newsletter and there’s likely kitchen and bath product information. But the subject line catches subscribers’ attention as they scroll through the inbox: “Rock & roll home tour, award-winning kitchen sinks & more.”
Landing-Page Forms — 7 Must-Do Tips for Capturing Leads
It’s the moment of truth — you’ve persuaded someone to click on a link in your email or online ad and go to your landing page. Will that new prospect fill out the form to join your list of subscribers? Here are seven must-do tips to help drive conversions on your landing-page forms.
How to Use Triggered Emails to Drive Conversions
Automated, triggered emails are a great way to build subscriber engagement, while also increasing email performance and conversion rates. Once set up, triggered email campaigns easily and efficiently reach out and keep in touch with individual customers and prospects throughout the sales cycle. Is your organization using triggered emails effectively to maximize the return on investment (ROI) of your email-marketing efforts? Here we share some interesting industry statistics, examples of successful campaigns, as well as useful tips on how to get the most from your triggered emails.
Deer Park Email: Campaign Loses Steam – and Likely Conversions – Due to the Lack of a Dedicated Landing Page
This promotional email from Deer Park starts out strong with a subject line that would likely appeal to the brand’s audience: “Eco-friendly water dispensing with the crock!” So why do we think this email campaign may “get the click,” but not the conversion? You’ll see when we show you what happens to customers who click on the call to action in the email.